Will we one day run awareness campaigns about AI consumption?
Every AI query requires computing power, energy, cooling systems, data centres, and increasingly specialised hardware. As billions of people begin using AI daily, the cumulative demand could become one of the largest consumers of digital infrastructure ever created. The question is not whether AI is valuable — it clearly is. The question is whether society will eventually need to think about "efficient AI usage" the same way we think about efficient energy usage today.